Those are three key ingredients of Blitzscaling. Rather than a magic formula that works in each scenario, Blitzscaling follows a framework that revolves around three key ingredients: Thus, rather than a process of experimentation with the aim of testing what works and what doesn’t efficiently, Blitzscaling is about being all in! Blitzscaling is not a magic formula Gain the first mover of scale advantage.Therefore three features of Blitzscaling are: It’s the science and art of rapidly building out a company to serve a large and usually global market, with the goal of becoming the first mover at scale. As pointed out by Reid Hoffman in an HBR interview:īlitzscaling is what you do when you need to grow really, really quickly. Blitzscaling looks at massive growth, which is also accompanied by high uncertainty. Let’s start with what Blitzscaling is not.Ĭourse: Business Model Innovation Flagship Course Blitzscaling is not growth hackingĬonfusing Blitzscaling with growth hacking might be easy. Understanding Blitzscaling might means having a framework that can help your small organization to scale up or your large company also benefit from a new and reinvigorated acceleration, which is critical to survival in a market that changes at a faster pace. The name Blitzscaling comes from a World War II association with the term “blitzkrieg” or lightning war, where the attacker risks it all to either win or lose the battle. Home Pageīlitzscaling is prioritizing speed over efficiency in the face of uncertainty.Digital Business Models Podcast by FourWeekMBA.
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